• The candy diet

      The bestselling novel of 1961 was Allen Drury's Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books. Fifteen years ago, cable channels like TLC (the "L" stood for Learning), Bravo and the History Channel (the "History" stood for History) promised to add texture and information to the blighted TV landscape.

      Seth Godin/ Seth Godin's Blog- 52 readers -
    • What bureaucracy can't do for you

      It lets us off the hook in many ways. It creates systems and momentum and eliminates many decisions for its members. "I'm just doing my job." "That's the way the system works." Most of all, it gives us a structure to lean against, a way of being in the world without always understanding the big picture or the side effects or the implications of our actions.

      Seth Godin/ Seth Godin's Blog- 37 readers -
    • It's not the bottom, it's the foundation

      Organizations are built on the work of people who don’t get paid very much, don’t receive sufficient respect and are understandably wary of the promises they’ve been hearing for years. Calling these folks the bottom of the org chart doesn’t help. Imagine that throughout your career you were paid as little as legally possible, the last to be hired and the first to be laid off.

      Seth Godin/ Seth Godin's Blog- 23 readers -
  • In search of competition

    The busiest Indian restaurants in New York City are all within a block or two of each other. Books sell best in bookstores, surrounded by other books, their ostensible competitors. And it's far easier to sell a technology solution if you're not the only one pioneering ...

    Seth Godin/ Seth Godin's Blog- 8 readers -
  • Can you live in a shepherd's hut?

    The best way to plan a house on a vacant piece of land is to move into a tiny shepherd's hut on a corner of the property. It's not fancy, and it's not comfortable, but you can probably stay there for a week or two. And during that week, you'll understand more about the land than you ever could in an hour of walking around. You'll see how the rain falls and the sun shines and the puddles form.

    Seth Godin/ Seth Godin's Blog- 17 readers -
  • Selling confusion

    Over the last few decades, there's been a consistent campaign to sow confusion around evolution, vaccines and climate change. In all three areas, we all have access to far more data, far more certainty and endless amounts of proof that the original theories have held up. The data is more accurate than it's ever been.

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • Beware of false averages

    Some people like really spicy food. Some people like bland food. Building a restaurant around sorta spicy food doesn't make either group happy. It's tempting to look at pop music, network TV and the latest hot fashion and come to the conclusion that the recipe for success is to focus group everyone, average it up and make something that pleases the big hump in the middle, whi ...

    Seth Godin/ Seth Godin's Blog- 24 readers -
  • Fitting in all the way

    It seems like a fine way to earn trust. Merely fit in. In every way. Don't do anything to draw attention to yourself, to be left out, to challenge the status quo. Go along with the crowd to get ahead. That doesn't build trust. It simply makes you easy ...

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • Appropriate collusion (organizing the weaker side)

    Businesses with power are prohibited from colluding with one another to set prices or other policies. For good reason. Public officials and economists realize that it’s quite tempting for an oligopoly to work to artificially create scarcity or cooperate--it creates significant short term profits and hurts those without the power to do something about it.

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • Optimized or maximized?

    I once drove home from college at 100 miles an hour. It saved two hours. My old car barely made it, and I was hardly able to speak once I peeled myself out of the car. That was maximum speed, but it wasn't optimum. Systems have an optimum level of performance. It's the output that permits the elements (including the humans) to do their best work, to persist at it, to avoid d ...

    Seth Godin/ Seth Godin's Blog- 39 readers -
  • Building on maximized systems

    If you eat beef, you're probably using a maximized system. It's a commodity, and every part of the chain is under huge pressure to increase yield and cut corners. The animals are pushed to the brink, and so are the humans that work on them. And if you keep your money in the bank, it's likely that the same thing is happeni ...

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • Impossible, unlikely or difficult?

    Difficult tasks have a road map. With effort, we can get from here to there. It might surprise you to realize that difficult is easy once you have the resources and commitment. Paving a road is difficult, so is customer service and fixing software bugs. But impossible and unlikely are where we get hung up. On Tuesday, Apple launched a thousand dollar phone.

    Seth Godin/ Seth Godin's Blog- 36 readers -
  • Toward cooperation

    It's tempting to be oppositional. To see the different as the other. To dominate, to win, to move up as others move down (because in the zero sum game that we've built around us, that's the only way). But a networked world, one based on connection—one held together by the ...

    Seth Godin/ Seth Godin's Blog- 18 readers -
  • The musclebound baby

    That's pretty unlikely. When we see someone with well developed abs, we don't say, "oh sure, he was born that way." Instead, we realize that a lot of effort went into it. The same thing ought to be true for people who understand science, ...

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • The power of community learning

    It's easy to imagine that some things have to be the way they've always been. That music has to be delivered on a round platter. That an overnight stay needs to be in a hotel. And that learning is solely the result of top-down lectures plus tests for compliance. The internet is a transformational technology, not merely a faster way to send an email.

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • First aid matters

    Without a doubt, it's long-term, consistent and persistent effort that makes real change happen. Systemic change is a process, not an event. But as we watch Irma bear down on millions in Florida, it's worth remembering that first aid brings urgent help to pe ...

    Seth Godin/ Seth Godin's Blog- 19 readers -
  • Common traps, worth avoiding

    Don't be trapped into accepting shame from someone who is trying to keep you from doing something you have every right to do. Ignore the mob that would like you to feel badly for not fitting in. Categories are rarely permanent, and most important work is done by people who don't easily fit in. Realize that no ...

    Seth Godin/ Seth Godin's Blog- 9 readers -

Seth Godin's Blog

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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