• The candy diet

      The bestselling novel of 1961 was Allen Drury's Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books. Fifteen years ago, cable channels like TLC (the "L" stood for Learning), Bravo and the History Channel (the "History" stood for History) promised to add texture and information to the blighted TV landscape.

      Seth Godin/ Seth Godin's Blog- 53 readers -
    • What bureaucracy can't do for you

      It lets us off the hook in many ways. It creates systems and momentum and eliminates many decisions for its members. "I'm just doing my job." "That's the way the system works." Most of all, it gives us a structure to lean against, a way of being in the world without always understanding the big picture or the side effects or the implications of our actions.

      Seth Godin/ Seth Godin's Blog- 38 readers -
    • Maybe your customer isn't trying to save money

      Perhaps she wants to be heard instead. Or find something better, or unique. Or perhaps customer service, flexibility and speed are more important. It might be that the way you treat your employees, or the side effects you create count for more t ...

      Seth Godin/ Seth Godin's Blog- 23 readers -
  • Persistent stability

    Investment hates chaos. Before an organization invests in a new technology, a new machine or a new process, it needs to believe two things: That the problem being solved is going to be around for awhile if it's not addressed. That the world will be stable long enough to earn b ...

    Seth Godin/ Seth Godin's Blog- 3 readers -
  • The boss goes first

    If you want to build a vibrant organizational culture, or govern with authority, or create a social dynamic that's productive and fair, the simple rule is: the rules apply to people in power before they are applied to those without. It's easy to rationalize the alternative, to put yourself first. After all, you've somehow earned the ...

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • Like Mary Shelley

    When she wrote Frankenstein, it changed everything. A different style of writing. A different kind of writer. And the use of technology in ways that no one expected and that left a mark. Henry Ford did that. One car and one process after another, for decades. Companies wanted to be the Ford of _____. Progress makes more progress easier. Momentum builds. But Ford couldn't make the streak last.

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • The simple truth about net neutrality

    It's not that complicated. It's based in history, it involves money and fairness and control. But it's not that complicated. If you care about the details, it's worth reading this classic from Tim Wu. There's no debate about how we got here, and not even that much debate about where it leads. It's mostly about who has the power to control the access that you ...

    Seth Godin/ Seth Godin's Blog- 23 readers -
  • Five contributions

    Each one matters, each is intentional, each comes with effort, preparation and reward: Leader: The pathfinder, able to get from here to there, to connect in service of a goal. Setting an agenda, working in the dark, going new places and tackling unknowable obstacles. Manager: Leveraging the work of others, coordinating and completing, with a focus on taking responsibility.

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • The confusion about competence

    A friend was describing a clerk he had recently dealt with. "She was competent, of course, but she couldn't engage very well with the customer who just came in." Then, of course, she wasn't competent, was she? It doesn't take ...

    Seth Godin/ Seth Godin's Blog- 15 readers -
  • Outsiders

    You can't have insiders unless you have outsiders. And you can't have winners unless you have losers. That doesn't mean that you're required to create insiders and winners. All it means is that when people begin to measure themselves only in compariso ...

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • Meaningful work

    Of course, it came with chocolate. There's no doubt that we're doing more running around than ever before. More cutting of corners, counting of pennies, reading of reviews. More focus on making a profit, less on making a difference. But why? Once you have enough, isn't better the point? Better doesn't mean more. Better means generous, sustainable, worthy.

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • Full vs. enough

    One of the lessons of Thanksgiving is that we eat too much. We eat until we're full, experiencing the sensation of too much. It's easy to confuse our desire for that that feeling with the feeling of 'enough'. Enough doesn't feel like full, but that's okay. Too often, we've been persuaded by marketers and other maximizers that the only satisfying state is ...

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Been done before

    What percentage of the work you do each day is work where the process (the 'right answer') is known? Jobs where you replicate a process instead of inventing one... The place where we can create the most value is when ...

    Seth Godin/ Seth Godin's Blog- 15 readers -
  • Speakerphone voice

    When the speakerphone is on in the conference room, do you talk differently? It's pretty common. We breathe from a different spot, hold our chest differently, constrict our throats and generally try to shout our words across the ocean. The people listening on the speaker are used to it. The people in the room with you, less so.

    Seth Godin/ Seth Godin's Blog- 10 readers -
  • Cancelled

    All those meetings you have tomorrow--they were just cancelled. The boss wants you to do something producti ...

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • Disastorino

    Elections are the only place where marketers try to get fewer people to buy what's being sold. In many elections in the US, fewer than half the population votes. Which means, of course, that in most elections, not only doesn't the winner get a majority, the winner wasn't even chosen by a majority of the majority. We make it worse with gerrymandering and arcane vote counting.

    Seth Godin/ Seth Godin's Blog- 6 readers -

Seth Godin's Blog

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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